Think Like A Man Too Has $30 Million Opening Week At Box Office
Congratulations are in order for the cast and crew of “Think Like A Man Too.” After a seemingly endless amount of promo rounds leading up to the already-anticipated release of the film this past weekend, the numbers are in and they’re speaking volumes.
via L.A. Times
It was a tale of two Sony sequels at the box office this weekend.
“Think Like a Man Too” proved to be a no-brainer for moviegoers, topping the box office with $30 million in the U.S. and Canada, according to estimates from its distributor Sony. No doubt making the dethroning of “22 Jump Street,” also a Sony film, from the No. 1 spot a little easier for the studio to stomach.
Headlined by Kevin Hart and directed by Tim Story, “Think Like a Man Too’s” debut is in line with the $33 million the original film, based on Steve Harvey’s book “Act Like a Lady, Think Like a Man,” brought in during its April 2012 opening. But it falls short of the $41.5 million the previous Story-Hart collaboration “Ride Along” banked in January.
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“I think this proves that funny is funny,” said Rory Bruer, head of distribution at Sony, in regards to media’s tendency to qualify the success of films with minority-heavy casts. “There is no doubt that Kevin Hart spreads a wide net to a very diverse audience, as does the rest of that cast.”
The Sony/Screen Gems battle-of-the-sexes comedy, which cost $24 million to produce, played in 2,225 theaters and earned an A- CinemaScore despite little critical praise. Females made up the bulk of the audience at 63%, with 41% of the crowd under the age of 30.
Congratulations to all in involved in making “Think Like A Man Too” a huge box office success. Did you check out the movie this weekend?